Every metric.
In real time.
Watch your campaigns perform live. Every impression, click, and conversion tracked instantly with zero bot traffic and 100% viewability. Analytics you can actually trust.
Traditional ad platforms report 15-25% bot traffic. With Idlen, every metric is verified human engagement because our ads run in controlled developer environments.
Your command center for developer advertising
One dashboard to monitor all campaigns. Real-time metrics, historical trends, and actionable insights—everything you need to optimize performance.
Real-Time Updates
Watch your metrics update live. Every impression and click appears within seconds.
Custom Date Ranges
Analyze performance over any time period. Compare week-over-week, month-over-month, or custom ranges.
Segment by Format
See which ad formats perform best. Compare Popup vs Toast vs Sidebar performance side-by-side.
Platform Breakdown
Understand performance by platform. VS Code, Cursor, ChatGPT, Claude—see where your audience engages most.
Campaign Overview
Last 7 days
Track what matters
Every interaction is captured with precision. From first impression to final conversion, understand exactly how your campaigns perform.
Impressions
Every ad view tracked instantly
Real-time impression counting with viewability verification. Know exactly when and where your ads are seen.
Clicks
Click tracking with attribution
Every click linked to specific impressions, formats, and user sessions. Full attribution chain from view to action.
Click-Through Rate
Real-time CTR calculation
Live CTR updates as campaigns run. Compare against platform benchmarks and historical performance.
Conversions
Full-funnel tracking
Track sign-ups, downloads, purchases, and custom events. Attribute conversions back to campaigns and creatives.
Metrics you can trust
Compare Idlen performance against industry averages. Our native placements consistently outperform traditional display.
| Metric | Idlen Average | Industry Average | Advantage |
|---|---|---|---|
| Click-Through Rate | 3.2% | 0.1-0.5% | 6-30x higher |
| Viewability | 92% | 45-55% | 1.7x higher |
| Video Completion | 71% | 25-35% | 2.5x higher |
| Bot Traffic | 0% | 15-25% | Zero bots |
| Ad Blocking | 0% | 30-40% | Zero blocking |
Benchmarks based on aggregate platform data. Individual campaign performance varies based on creative quality, targeting, and offer.
Understand the full customer journey
Developers often see multiple ads before converting. Our attribution models help you understand which touchpoints drive the most value, so you can allocate budget effectively.
Switch between attribution models anytime to analyze your data from different perspectives. No data is lost—the underlying events are always preserved.
Set Up Conversion TrackingLast Click
Direct response100% credit to the final touchpoint before conversion. Best for direct response campaigns.
First Click
Brand awareness100% credit to the first touchpoint. Understand which campaigns drive awareness.
Linear
Balanced analysisEqual credit across all touchpoints. Fair view of the entire customer journey.
Time Decay
Longer sales cyclesMore credit to recent touchpoints. Reflects the typical purchase journey.
Learn from every campaign
Go beyond basic metrics. Understand when, where, and how your audience engages to continuously improve performance.
Best Performing Hours
Discover when your audience is most engaged. Optimize campaign scheduling for peak hours.
Format Preferences
Learn which ad formats resonate with your specific audience. Data-driven format selection.
Tech Stack Affinity
See which technologies your converters use. Refine targeting based on actual results.
Geographic Performance
Understand regional performance differences. Optimize budget allocation by market.
Everything you need, included
Full-featured analytics at no extra cost. Every advertiser gets access to the complete dashboard.
Real-Time Updates
Watch your metrics update live. Every impression and click appears within seconds.
Custom Date Ranges
Analyze performance over any time period. Compare week-over-week, month-over-month, or custom ranges.
Segment by Format
See which ad formats perform best. Compare Popup vs Toast vs Sidebar performance side-by-side.
Platform Breakdown
Understand performance by platform. VS Code, Cursor, ChatGPT, Claude—see where your audience engages most.
Export & API Access
Export reports to CSV or connect via API for custom integrations with your marketing stack.
Scheduled Reports
Automated daily, weekly, or monthly reports delivered to your inbox or Slack.
Frequently Asked Questions
Everything you need to know about Idlen analytics and reporting.
Ready to see your campaigns perform?
Create your first campaign and watch the metrics roll in. Real-time analytics, conversion tracking, and audience insights—all included.
No minimum spend. No hidden fees. Full analytics from day one.